The goal for Wordapp.com
Extensible web platform with minimal dev impact.
Wordapp was in dire need of a web presence to promote their app and allow an on-boarding flow for users to log into their content creation platform.
Trying to design and implement the best technically executed website is the holy grail for ambitious front-end developers. Sometimes you just need to make a decision to get the jog done. And that is what I did for Wordapp.com. For the most flexible solution in the shortest amount of time, I spearheaded the use of a Wordpress site as the main domain that linked to the sub-domain app where the app was located. It solved a lot of problem without any demand on dev resources.
The result was a branded site on-message, that seamlessly flowed the user to the branded app login page. It proved to be an extremely valuable business decision, as it allowed Wordapp to communicate with and educate its users via the FAQ and their blog, and it also allowed users to login in more easily.